I ran my own blog from November 2006 till October 2014. All posts are still online, but I don't have time to update it anymore. Please note that all images and media files have been removed when the backup was moved to a new host in early 2016. Enjoy!

Destroying an iPhone in order to sell kitchen machines

21. december 2007

Will It Blend? is probably one of the best viral marketing campaigns I've ever seen. Will It Blend? consisting of short videos by the Blendtec company - Blendtec founder Tom Dickson attempts to blend various items in order to show off the power of his machine.

The campaign is highly successful and already got cult status, as Tom often tries to blend things you probably wouldn't put in a blender at home. The following video shows Tom blending an Apple iPhone (and yes, it DOES blend!)


The remains of the iPhone seen in the video were placed on eBay and were sold (along with a new Blendtec blender and a blender DVD) for $901 USD. You'll find a lot more Will it Blend? episodes on YouTube, so check 'em out...